![]() ![]() Innovation: The active pursuit of new ideas.īegun in the early 1960s by Cesar Chavez, Dolores Huerta, Larry Itliong, and other organizers, the United Farm Workers of America is the nation’s first enduring and largest farm workers’ union. Si Se Puede® Attitude: A personal and organizational spirit that promotes confidence, courage, hard work, and the belief that we can do the impossible.ĭignity: Recognizing and respecting the inherent worth of all people. Integrity: Doing the right thing even when no one is looking UFW: Working for a safe and just food supply ![]()
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